This document is the working plan: what we honestly have, what we offer, who we contact, exactly what we say, and how we track it. The send-ready copy is in sections 4 and 5.

1. Where we actually stand

Everything in this plan is built on the numbers below. They were pulled live on 30 August 2026, not estimated.

2. The offer

Give the leads away free, with no end date, while the site is being worked on. When volume reaches roughly six qualified calls in a month, go back and close a monthly rate. No trial clock, no card, no contract.

Guide rates for the close call

The maths behind those tiers. A Tampa buyer nets roughly $150-$400 per car, and call-to-car conversion in this vertical runs 40-60%. So 1 call a month is worth about $100-200 to them and $300/mo would be underwater; 6 calls is worth $300-800 and $300/mo is fair; 12+ and it is clearly a bargain. Price above that line and they cancel.

Define a qualified call before you start sending

A live connect, 30 seconds or longer, from a Tampa-area caller with a vehicle to sell. Wrong numbers, robocalls, sales calls, out-of-area callers and repeat callers inside 30 days do not count toward the trigger and will not count toward the rate. Settle this definition now, while the leads are still free — it is the single most common thing lead deals argue about later, and it is a painless conversation when nobody is being invoiced yet.

3. Who we contact

122 local Tampa Bay operators identified from live page-1 and page-2 SERP data plus a Google Maps sweep across Tampa, St. Petersburg, Clearwater, Brandon, Riverview, Plant City, Largo, Lutz, Wesley Chapel and New Port Richey. 42 have a findable email; the rest are phone-only. National aggregators and lead networks are excluded by design — Peddle, Wheelzy, CarBrain, Copart, JunkCarMedics and the rest are competitors, not customers.

Priority order

Tiers are the order you work the list, not a quality ranking. The reasoning for each is on its own section below. Note that the rank column everywhere in this document is seller-intent only — where they sit when someone is trying to sell a car. An operator who ranks well only for “junkyard tampa fl” shows as “parts queries only”, because that search brings people shopping for a fender, not people with a car to get rid of. A dash (—) in the rank column means the operator was found in Google Maps rather than in the search results, so there is no ranking to report; a dash in any other column just means we do not have that detail.

Tier 1 — Hungry and proven (13)

Ranks 6-20 on seller-intent searches — the ones people use when they want to sell a car. They built a site and paid to get found, and they are still below the operators taking the calls. They already believe in online leads and are not getting enough. Start here. Email, then call.

Tier 2 — Towing operators (10)

Trucks are already rolling. A junk car call turns into revenue the same day with no new overhead, so the value of a lead is obvious to them. Call first, email second.

Tier 3 — Real yards, weak web presence (74)

They buy cars but do not market to sellers. Several rank well for “junkyard tampa fl”, but that is a parts query — it brings people wanting a fender, not people wanting to sell a car. Dated sites, parts-first templates, AOL addresses, two with no SSL at all. Phone only — email will not get read.

Showing the top 30 of 74. The full list is in the tracking sheet — nothing was dropped, only paged for readability.

Tier 4 — Phone-only and map-pack operators (21)

No website at all, or a map listing only. They have zero online lead flow of their own, so our calls are pure upside. Phone only. Verify they are still trading before pitching.

Tier 5 — Saturated leaders (4)

Already top-5 on seller-intent searches, so these calls are already coming to them and they need us least. Call last. Exclusivity is the only angle that lands: their competitors cannot have these calls if they take them.

4. Email outreach

Send from dlowery@sunnyvalemgmt.com. Plain text, no images, no attachments, no tracking pixel — attachments and images to cold prospects land in spam. Send one at a time, not as a blast. Tier 1 and Tier 2 only; Tier 3 and Tier 5 do not read email.

E1 — Day 0

E2 — Day 4

E3 — Day 11

Replace <REASON> with one specific, true sentence about that operator before sending. Pick whichever fits from their row in the tracker:
• “you're sitting just below the operators taking these calls on ‘cash for junk cars tampa’”
• “you've got {N} reviews and a real yard on {Street}”
• “you're the only buyer I found still answering the phone out in {City}”
If you cannot write a true, specific reason for this operator, skip E3 entirely. A generic E3 reads as spam and burns the address.

E4 — Day 30

5. Call outreach

Call from the tracked Tampa line, (813) 669-7706, so any callback is captured in WhatConverts. Best windows for yards and tow operators are Tuesday to Thursday, 9:00-11:00am or 1:30-3:30pm ET. Avoid Monday mornings and Friday afternoons.

Opener — 15 seconds, then stop talking

If yes, or “tell me more”

Objection handling

Voicemail — under 20 seconds

6. Running it — cadence, tracking, and what to do when someone says yes

Weekly cadence

The arithmetic below is real and covers every one of the 122 operators: 122 calls and 13 first-touch emails. Tier 1 has 13 operators but only 9 have an email address, so the other 4 get called instead — they are not left out. Tier 2 has 10 operators with 5 emails, one of which is a flagged duplicate to skip, leaving 4. In practice you will almost certainly sign someone before week 4 and stop, but the plan has to add up to the whole list or it is not a plan.

Call maths: Tier 1 = 13 (4 in week 1 who have no email, 9 follow-ups in week 2) · Tier 2 = 10 · Tier 3 = 74 · Tier 4 = 21 · Tier 5 = 4. Total 122.

When someone says yes

Track every touch

A tracking sheet sits next to this document in the same Drive folder with one row per operator: name, tier, phone, email, date contacted, channel, who you spoke to, outcome (IN / CALLBACK / NOT NOW / DEAD), and next action date. It also carries the shared-identity and dead-website flags. Untracked outreach turns into the same yard being called twice and a real prospect never being followed up.

If nobody local signs — the fallback

This plan is deliberately a pivot away from the July 2026 monetization research (Junk Car Lead Monetization — Where to Sell Leads, in the same Drive folder), which pointed at aggregators and pay-per-call networks. Selling direct to a local operator is worth more per call and builds a real client relationship, which is why we are doing it first. But that research is still the safety net: if no Tampa operator signs, the calls can be routed to an automotive pay-per-call network (Marketcall, Aragon, RingPartner) which pay in the $20-$300 per qualified call range, or to CarBrain's rev-share at 20% of profit capped at $300 per car. That is worth setting up regardless, so that no Tampa call is ever wasted while outreach is still running.

7. The other half — this only works if lead volume moves

This section is the internal to-do list for the site itself, not something to show an operator.

8. Links

Prepared by Sunnyvale Management · 30 August 2026 · All figures verified live against WhatConverts profile 165601 and DataForSEO on the date shown. Sources: /root/tampa-outreach/ on the VM.